ETS MARKETING SCIENCE- Advanced Analytics and Marketing Optimization Models

Welcome to ETS Marketing Science

ETS Marketing Science is a marketing analytics firm dedicated to helping marketers optimize their return on marketing investment (ROMI) across the entire marketing mix and across all customer segments. ETS consultants are veteran marketing science leaders, each with over 15 years of experience helping leading marketing companies learn how to optimize their Return on Marketing Investment (ROMI). ETS has worked with numerous market leaders in a broad array of industries including media and entertainment, pharmaceuticals, automotive, financial services, consumer packaged goods, retail, entertainment, and technology. In addition, ETS has established strategic alliances with several leading consulting firms and research suppliers.

The mutual desire to address the under-served need for marketing optimization solutions was the impetus to launch ETS Marketing Science.

Our Mission

As a marketing analytics solutions provider, ETS Marketing Science is dedicated to helping marketers optimize their Return on Marketing Investment (ROMI) across the entire marketing mix and across all customer segments. ETS will help you overcome the obstacles that prevent the adoption of potent marketing models for management decision making. We will guide you through the entire Model Deployment Continuum^TM.

ETS Marketing Science develops marketing analytics and decision support solutions for clients across a broad spectrum of industries including media and entertainment, financial services, automotive, and consumer packaged goods.

Our Model Deployment Solution

ETS Marketing Science customizes a wide array of marketing models to address your particular needs. ETS also recognizes the inherent obstacles that prevent the adoption of potent marketing models for management decision making. ETS Marketing Science has the experience to help you overcome these obstacles. We will guide you through the entire Model Deployment Continuum^TM

Often ignored and misunderstood are the inherent difficulties of extracting insights from model results. ETS Marketing Science has the software design and algorithm development experience to recommend the appropriate options based on client requirements and resources. ETS Marketing Science will enable you implement your own desktop model result generation tools in-house or with the assistance of third party solutions providers. ETS Marketing Science will help you deploy your models.

Our Integrated Marketing Optimization Solution

With 4Optimizer^TM, ETS Marketing Science offers a superior and unique solution for measuring and optimizing Marketing ROI, unifying the best practices of not only Marketing Mix Modeling and Customer Relationship Management, but also Brand Equity and New Product Introduction analytics as well, all under a single integrated framework.

With 4Optimizer^TM you will:

	Measure and Attribute the specific contribution of each component of your marketing mix to hard-hitting financial business results such as revenue, units sold, leads generated, market share or brand equity.
	Forecast or Simulate your business results or brand equity, based on varying marketing budget allocation, competitor response and economic scenarios even for new product launch or product line extension.
	Optimize your marketing mix by allocating specific levels of expenditure to individual marketing activities and setting the appropriate prices to achieve the desired or maximized business result or brand equity, given a constrained or unconstrained total marketing budget.
	Optimize your direct marketing programs and customer targeting by identifying the most responsive and most profitable customer segments. The influences from all other components of the marketing mix will be factored into the measurement of your respective direct marketing program’s success so that you will not rely solely on response rates.

ETS Marketing Science’s unique vantage point on marketing optimization gives clients the edge needed to achieve True Marketing Optimization. No other source of marketing analytics can match the power of an integrated marketing optimization from ETS Marketing Science.

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