As a marketing analytics solutions provider, ETS Marketing Science is dedicated to helping marketers optimize their Return on Marketing Investment (ROMI) across the entire marketing mix and across all customer segments. ETS will help you overcome the obstacles that prevent the adoption of potent marketing models for management decision making. We will guide you through the entire Model Deployment Continuum^TM.

ETS Marketing Science develops marketing analytics and decision support solutions for clients across a broad spectrum of industries including media and entertainment, financial services, automotive, and consumer packaged goods.

Chris Gooley is President and co-founder of ETS Marketing Science. Chris has over eighteen years of experience applying quantitative techniques to solve marketing problems.

Chris was formerly a Vice President of Analytics at Knowledge Networks. During this time, he spearheaded the Analytics Teams in the design and analysis of sophisticated consumer research projects - including Latent Class Segmentation Studies, Discrete Choice Experiments, Database Classification and Scoring Models, and Brand Equity Measurement Models.

Chris also has significant experience developing analytical solutions for pharmaceutical clients including physician and patient segmentation studies, message preference modeling, discrete choice and pricing models, and forecasting studies.

Chris received duals Masters Degrees in Business (Quantitative Marketing) and Statistics from Stanford University and graduated magna cum laude with a degree in Applied Mathematics-Economics from Brown University.