What would happen if I stopped all TV ads? How can I forecast the effect of a price cut on sales?

ETS deploys sophisticated Econometric and Time Series techniques such as Autoregressive Distributed Lag Models and Bayesian Shrinkage to derive the impact of each component of the marketing or media mix on awareness or business results. We have extensive experience deploying these models in various industries, including Financial Services, Automotive and Consumer Packaged Goods.