Predictive Modeling
Typical Questions Asked
How do I prioritize my prospects based on potential to convert to a customer? How do I identify and rank order the right customers to cross-sell to?
ETS Approach
ETS employs CART, MARS, Mixed and Nested Logit Models, Bayesian methods, Nearest Neighbor Models, and hybrid modeling techniques to develop exceptionally accurate models that can be utilized to achieve your key marketing objectives through new customer prospecting, cross-selling initiatives, and customer retention.
 

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