Market Structure Analysis
Typical Questions Asked
How do my consumers perceive my brand in the marketplace relative to my competitors? How can I see this visually represented?
ETS Approach
ETS can help you. We apply the right Perceptual Mapping technique for your situation to vividly illustrate these perceptions. We have experience in Multidimensional Scaling, Correspondence Analysis, Discriminant Analysis, and Quadrant Analysis.
 

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